Victorinox rebranding
For my senior big brand project I rebranded Victorinox Swiss Army Knives. I tried to separate the brand from their competitor (Wenger) and make the brand more appealing to families, while keeping their clean aesthetics.
For my senior big brand project I rebranded Victorinox Swiss Army Knives. I tried to separate the brand from their competitor (Wenger) and make the brand more appealing to families, while keeping their clean aesthetics.